In 2008, Firaxis Games — a company founded by Sid Meier, Brian Reynolds, and Jeff Briggs — announced a new version of Colonization, which once again chose to present Native Americans as dim-witted primitives and to completely ignore the historical reality of slavery. Even before its release, Ben Fritz, a gaming blogger for Variety, loudly attacked it for having committed the vaguely defined, all-purpose crime of being “offensive.” Fritz’s blog post is neither well-argued nor well-written — “I literally exclaimed ‘holy sh*t’ out loud when I was reading an email this morning,” goes its unpromising beginning — so I won’t bother to quote more from it here. But it was a harbinger of the controversy to come, which came to dominate the critical discussion around the new Colonization to the point that its qualities as a mere game were all but ignored. Firaxis published the following terse missive in a fruitless attempt to defuse the situation: