But within the context of Isaacson’s nine books, Musk is not an anomaly. In method and thesis, it is perfectly in line with a career built on promoting elite interests under the guise of biographical neutrality and insipid humanism. This time, though, his “genius” subject is idiotic enough to throw the bullshit at the heart of the project into stark relief. Musk is not just the natural successor to Isaacson’s genius canon; he may be its necessary conclusion.