The former President made good use of the office’s opportunities for merchandising. The “SHOP” section of Trump’s Web site features hats and T-shirts, as well as stemless wineglasses, plastic straws, playing cards, and Christmas stockings emblazoned with Trump’s name. According to his former campaign manager, by spring of 2019, he’d sold nearly a million red maga hats, priced at forty-five dollars each. But the official wares are supplemented by a parallel economy of ersatz Trump-branded ephemera sold at roadside stands, state-fair booths, strip-mall stores, online marketplaces, and by a caravan of itinerant salespeople who follow him from rally to rally.