Acquiescing to the terms set by the industry, Harnett argued—“disruption,” “sharing economy,” “platform,” “innovation,” even “startup”—also helped “pave the way for a handful of companies that represent a tiny fraction of the economy to have an outsized impact on law, mainstream corporate practices, and the way we think about work.” By aligning with consumers, rather than software engineers or gig workers, the coverage also elided the question of whether companies like TaskRabbit and Uber were ultimately in the business of technology as such.