The Public-Shaming Pandemic | The New Yorker

In less than a day, Nhung’s Instagram account had ten thousand new followers—and many of them were attacking her. Things got so out of control that she changed her account setting to private. Although she was lying in a hospital bed, people kept claiming to see her bustling about the city. One user came across a photograph of a woman who looked like Nhung at the grand opening of a Uniqlo, and reposted the image on Instagram, announcing to her followers that Nhung was partying while sick. Another user posted a picture of a different look-alike walking along Ta Hien, Hanoi’s night-life strip, and suggested that Nhung was casually infecting passersby. Next came a rumor that Nhung had gone to visit her boyfriend in Vinhomes Times City, an upscale district.