How a midlevel school became The University of Adidas at Louisville

OTL: The making of The University of Adidas at Louisville

Former Louisville athletic director Tom Jurich leveraged big deals and big-time basketball to build the university into a sports powerhouse, only to watch it burn amid charges of excess, exploitation and corruption.

via ESPN.com: http://www.espn.com/espn/otl/story/_/id/21710106/louisville-athletic-director-tom-jurich-leveraged-big-deals-build-university-sports-powerhouse-only-watch-burn-amid-charges-excess